Vlokhoven Opleidingen is a psychology education institution committed to transparency and personal development. For their brand video, the brief was clear: stay close to the human and personal aspect of education and improvement.

The animation follows a single character (a stand in for the viewer) through their development. They’re on screen in almost every frame. You move with them through the stages of growth, discover what’s important and why this all matters.

Playfulness drives the visual approach. Bright, confident colors energize the experience. Abstract environments shift seamlessly into real-world settings, connecting the concept of education with what that means in your day to day. What you do. What results you get. Only animation can prove Vlokhoven’s point in this way.

The viewer becomes the protagonist of education that feels as personal as it should be.