A stunning campaign for Rimowa by Parallel Studio with Vincent Mahé, creating slice-of-life vignettes of special occasions that feature Rimowa products. Five animated films, each 10 seconds long: the moment, the gift, a journey into the promise of that gift.

The moment sets the tone, the gift is the centerpiece, the transition into the journey is the story. It is the moment where the object becomes meaningful. Getting that moment right is paramount. And I am proud to have contributed to it.

Vincent Mahé’s illustrations are strong and beautiful. They capture mood with detail and elegance. To animate that world means we have to do more than ‘move the image’. We need to add depth and consistency through movement that honors the elegance of the stillness in the original.

The result: seamless transitions that transform a gift into a companion.